Zeta Included in Forrester’s AI Cross-Channel Marketing Hubs Benchmark Report
We are proud to share that Zeta has been included in Forrester’s State of AI for Cross-Channel Marketing Hubs report—which we believe is a powerful validation of our commitment to advancing AI-driven marketing at scale.
In its survey of leading martech vendors, Forrester identified 26 distinct AI use cases critical to modern marketing. Of the 14 providers that responded to Forrester’s June 2025 questionnaire, Zeta was the only one that reported current generally available capabilities across all 26 AI use cases identified in the report.
Bringing AI From Vision to Execution
Forrester’s research highlights a clear shift: AI is no longer aspirational—it is a foundational capability transforming analytics, content, measurement, and optimization. Zeta is uniquely positioned to meet this moment, offering the full spectrum of AI applications that empower marketers to act on intelligence in real time.
By embedding both predictive and generative AI into core workflows, we help enterprises move beyond experimentation to measurable impact. This is the difference between talking about innovation and truly leading it.
Recognition that Resonates
Forrester’s inclusion builds on a growing body of recognition for Zeta’s AI maturity and leadership:
- Publicis Sapient praised our ability to “edge out other enterprise marketing cloud players” with the strength of our AI-driven product suite.
- QKS Group ranked Zeta at the very top of its AI Maturity Matrix, awarding us the title of Most Valuable Pioneer (MVP) in the CDP category, and highest marks for both Vision and Roadmap.
These inclusions reaffirm what our customers already experience: that Zeta delivers AI that is not just advanced, but practical, scalable, and impactful.
Looking Ahead: Shaping the Future of Marketing
While industry recognition is meaningful, what drives us most is the opportunity to help marketers thrive in a fast-changing environment. The future of marketing belongs to organizations that can harness AI not only to drive efficiency, but also to unlock creativity, personalization, and long-term growth.
At Zeta, our mission is to make that future accessible today. We remain committed to pioneering solutions that address real challenges, deliver measurable outcomes, and set new benchmarks for what AI can achieve in marketing.
The journey of transformation is just beginning, and we are excited to lead the way forward.
Ready to see it in action? Explore the Zeta Marketing Platform and discover how we can help you harness the power of AI today.
Want to see Zeta in action?
