Faster, Cheaper, More Efficient: How AI and Blockchain Technology are Transforming the World
About this video
AI and decentralization are rebuilding marketing around trust.
This session shows how wallets and verifiable credentials enable consented, privacy-preserving personalization—powering next-gen loyalty, instant payments, and portable identity you earn, not rent.
We’ll separate signal from hype and map what to pilot now.
Attendees will learn about:
- Trust at scale: Use decentralized identity (wallets, verifiable credentials) to personalize without surveillance.
- Real use cases: Loyalty 2.0, instant/low-cost payments, fraud reduction, and cross-partner programs.
- How to start: Data contracts, wallet integration, measurement/governance, and a phased pilot roadmap.
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