The New ROI: From Attribution to Outcomes in the AI Era
About this video
As AI reshapes how we plan and execute, the bar for measurement is higher but clearer: did it move the business?
This session demystifies what’s new and what wins. We’ll show a practical path to predict before you spend, adjust while you run, and prove outcomes your CFO trusts.
Attendees will learn:
- The new scorecard: link marketing to revenue, margin, and LTV—beyond last-click and vanity metrics.
- Predict before you push: use AI to forecast likely performance and guide creative/media choices.
- Always-on optimization: keep budgets, bids, and creative learning in motion—without black boxes.
- Common pitfalls: messy data, proxy chasing, and misaligned reporting windows (and how to fix them).
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