AI-Led Personalization at Scale: Snowflake & Tractor Supply in Conversation with Zeta
About this video
In this conversation, Snowflake’s Head of Retail, Leslie Lorenz, joins Tractor Supply’s VP of AI Platforms, Glenn Allison, to share how Snowflake’s modern data foundation and Zeta’s AI-powered insights drive measurable, on-brand customer experiences.
Moderated by Melissa Tatoris, Zeta’s VP of Retail, the discussion highlights real-world wins, lessons learned, and where these leaders see the next wave of innovation in retail personalization.
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