{"id":61096,"date":"2022-02-07T16:05:39","date_gmt":"2022-02-07T21:05:39","guid":{"rendered":"https:\/\/zetaglobal.com\/?p=61096"},"modified":"2024-06-27T12:45:35","modified_gmt":"2024-06-27T19:45:35","slug":"zeta-recognized-in-now-tech-report-for-customer-data-platform","status":"publish","type":"post","link":"https:\/\/zetaglobal.com\/news\/zeta-recognized-in-now-tech-report-for-customer-data-platform\/","title":{"rendered":"Zeta Recognized in Now Tech Report for Customer Data Platform\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61096\" class=\"elementor elementor-61096\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af9ee44 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af9ee44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a916f\" data-id=\"16a916f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74100a9 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"74100a9\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-1 \">\n\t\t<div class=\"article-hero__wrapper\">\n\t\t\t\n\t\t\t<div class=\"content-eyebrow\">\n\t\t\t\t<div class=\"content-eyebrow__metadata\">September 27, 2023&nbsp;|&nbsp;<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t<h1 >\n\t\t\t\tZeta Recognized in Now Tech Report for Customer Data Platform\u00a0\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f17dacf elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f17dacf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6010b4\" data-id=\"b6010b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e110e85 zeta-content elementor-widget elementor-widget-text-editor\" data-id=\"e110e85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Independent research firm names Zeta as one of five CDPs, out of 34 analyzed, in largest market presence and Automation CDP segments <\/em><br \/><br \/><br \/><em>\u00a0<\/em><strong>(New York, NY) \u2013 Monday, February 7, 2022<\/strong> \u2013 Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced its inclusion in Forrester\u2019s \u201cNow Tech: Customer Data Platforms, Q1 2022\u201d research report.<br \/><br \/><br \/>As modern marketers seek to capitalize on a changing ecosystem by generating value from first-party consumer data, many are adopting <a href=\"https:\/\/zetaglobal.com\/resource-center\/customer-data-platform-cdp\/\">customer data platforms<\/a> (CDPs) as an integral part of their marketing technology stacks. CDPs empower enterprises to unify data from disparate sources, identify actionable insights, improve precision in targeting and personalization, and strengthen measurement and attribution capabilities.<br \/><br \/><br \/>This report provides an overview of 34 CDPs, which Forrester defines as \u201ca platform that centralizes customer data from multiple sources and makes it available to systems of insight and engagement.\u201d Vendors were segmented into three categories based on CDP revenue, and four segments based on functional capabilities.<br \/><br \/><br \/>Among the vendors evaluated, Zeta has been recognized as one of five included in the large market presence segment, which includes CDPs with more than $75 million of revenue. Additionally, Zeta was recognized as an Automation CDP, the segment with the most \u201chigh functionality\u201d capabilities including single customer view, reporting, content personalization, segmentation, data orchestration and native execution.<br \/><br \/><br \/>\u201cWe are seeing a seismic shift in the market. Now more than ever, marketers are investing to ingest, synthesize and store more of their first-party customer data to improve understanding of customer behaviors and leverage that intelligence to drive better business outcomes \u2013 and build their own IP,\u201d said David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global. \u201cWe have invested heavily to build on our heritage of master data management to build an innovative CDP. We\u2019re honored to have been recognized by Forrester as we continue to innovate to make it easier and faster for enterprises to deliver better experiences for customers and achieve a higher return on investment.\u201d<br \/><br \/><br \/>Zeta\u2019s Chief Technology Officer, Christian Monberg, noted, \u201cWe believe Zeta\u2019s inclusion within Forrester\u2019s Now Tech: Customer Data Platform, Q1, 2022 report validates our position as a top provider in this emerging market. We\u2019re proud of our innovative product and the opportunity to help brands build transformative data-driven marketing strategies and programs that accelerate their growth.\u201d<br \/><br \/><br \/>To view the full Forrester Now Tech: Customer Data Platforms, Q1 2022 report, <a href=\"https:\/\/marketing.zetaglobal.com\/forrester-now-tech-2022\">go to the link here<\/a>, which is available to Forrester subscribers or for purchase. To learn more about Zeta Global, including the Zeta Marketing Platform and CDP+, please visit our website at <a>rhyzetamigrdev.wpengine.com<\/a>.<br \/><br \/><br \/><strong><u>About Zeta Global <\/u><\/strong><strong><u><br \/><br \/><\/u><\/strong>Zeta Global Holdings Corp. (NYSE:ZETA) is a leading data-driven, cloud-based marketing technology company that empowers enterprises to acquire, grow and retain customers more efficiently. The Company\u2019s Zeta Marketing Platform (the \u201cZMP\u201d) is the largest omnichannel marketing platform with identity data at its core. The ZMP analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated artificial intelligence to personalize experiences at scale. Founded in 2007 by David A. Steinberg and John Sculley, the Company is headquartered in New York City. For more information, please go to\u00a0<a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Frhyzetamigrdev.wpengine.com%2F&amp;esheet=52503265&amp;newsitemid=20211004005947&amp;lan=en-US&amp;anchor=rhyzetamigrdev.wpengine.com&amp;index=1&amp;md5=91fa9951bd502e27c9ff39569ecdabac\">rhyzetamigrdev.wpengine.com<\/a>.<br \/><br \/><br \/><strong>Media Relations<\/strong><br \/><br \/>Megan Rose<br \/><br \/>press@rhyzetamigrdev.wpengine.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zeta Recognized in Now Tech Report for Customer Data Platform  Independent research firm names Zeta as one of five CDPs, out of 34 analyzed, in largest market presence and Automation CDP segments  (New York, NY) \u2013 Monday, February 7, 2022 \u2013 Zeta Global (NYSE:ZETA), a cloud-based marketing technology\u2026<\/p>\n","protected":false},"author":1,"featured_media":59904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[594],"tags":[],"class_list":["post-61096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en-gb"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":21,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zeta Recognized in Now Tech Report for Customer Data Platform\u00a0 | Zeta Global<\/title>\n<meta name=\"description\" content=\"Zeta Recognized in Now Tech Report for Customer Data Platform\u00a0\" \/>\n<meta name=\"robots\" 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