{"id":61757,"date":"2020-11-05T05:00:15","date_gmt":"2020-11-05T10:00:15","guid":{"rendered":"https:\/\/zetaglobal.com\/?p=61757"},"modified":"2024-07-29T12:22:19","modified_gmt":"2024-07-29T19:22:19","slug":"introducing-the-customer-data-management-solution-marketers-need-zeta-cdp","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/articles\/introducing-the-customer-data-management-solution-marketers-need-zeta-cdp\/","title":{"rendered":"Introducing: Customer Data Management Plus More\u00a0&#8211; Zeta\u2019s CDP+"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61757\" class=\"elementor elementor-61757\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-af9ee44 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"af9ee44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16a916f\" data-id=\"16a916f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74100a9 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"74100a9\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-1  article-hero--has-image\">\n\t\t<div class=\"article-hero__wrapper\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"article-hero__image\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2020\/11\/CDP_Social_BlogNew.png\" alt=\"\">\n\t\t\t\t\n\t\t\t<div class=\"content-eyebrow\">\n\t\t\t\t<div class=\"content-eyebrow__metadata\">September 27, 2023&nbsp;|&nbsp;<span class=\"span-reading-time rt-reading-time\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\"> &lt; 1<\/span> <span class=\"rt-label rt-postfix\">min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t<h1 >\n\t\t\t\tIntroducing: Customer Data Management Plus More\u00a0&#8211; Zeta\u2019s CDP+\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deae319 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"deae319\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0084bb7\" data-id=\"0084bb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-676b10d zeta-content elementor-widget elementor-widget-text-editor\" data-id=\"676b10d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><i>By: Christian Monberg, Chief Technology Officer &amp; Head of Product at Zeta<\/i><\/b><\/p><p>In the era of COVID-19, marketers are facing the ultimate challenge: acquiring new customers and growing existing relationships in a time where every brand is trying to do the same thing.<\/p><p>Understanding both customers and prospects in the context of their journey with your brand is essential. Enriching this understanding from outside the four walls of your brand so you can communicate empathetically is the challenge.<\/p><p>Solving this problem is something that we at Zeta aim to accomplish with the release of CDP+. While the Customer Data Platform (CDP) landscape has been evolving, at Zeta we believe marketers need more than just tag management and a unified view of customers. Zeta CDP+ was built to expand basic customer data management and meet the needs of progressive marketers to grow revenue, build better customer experiences, and support digital transformation strategies.<\/p><p>Our solution provides everything in a CDP \u2013 PLUS more benefits, including:\u00a0\u00a0<\/p><ul><li style=\"list-style-type: none;\"><ul><li>A single view of the consumer \u2013 <b><i>\u00a0plus <\/i><\/b><b>persistent (deterministic) ID management for prospects and customers<\/b><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li>Centralized data \u2013\u00a0 <b><i>plus<\/i><\/b> <b>the ability to merge and use new data sources immediately\u00a0<\/b><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li>Data enrichment \u2013\u00a0 <b><i>plus<\/i><\/b> <b>infused proprietary intent and behaviors\u00a0<\/b><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li>Data Integrity<b> &#8211; <\/b><b><i>plus <\/i><\/b><b>advanced systems for normalization, hygiene and unification<\/b><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li>Measurement and analytics \u2013\u00a0 <b><i>plus<\/i><\/b> <b>AI-generated insights and Zeta\u2019s <\/b><a href=\"\/opportunity-explorer\/\"><b>Opportunity Explorer<\/b><\/a><b><\/b><\/li><\/ul><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li>Live Segmentation<b> &#8211; <i>plus<\/i> native omnichannel personalization capabilities\u00a0<\/b><\/li><\/ul><\/li><\/ul><h2>The benefits of CDP+ over a traditional CDP\u00a0<\/h2><p><b>Built with the agility, speed, &amp; flexibility that today\u2019s marketer needs\u00a0<\/b><\/p><p>The ability to quickly import, clean and use data from countless sources in segmentation and campaigning is critical to marketers, but rarely easy. CDP+ simplifies the process through a flexible data architecture and scalable hygiene framework that accelerates the timeline for data activation and value creation \u2013 all of which are completely compliant with data and privacy regulations.<\/p><p><b>Sophisticated identity management that enables the most intelligent 360 customer view<\/b><\/p><p>As the future of the marketing industry evolves (in a cookieless world), having superior id resolution, data enrichment and engagement capabilities will become increasingly important to marketers.<\/p><p>CDP+ provides a richer, more actionable real-time consumer view at an individual level through smarter data unification. Easily onboard and transport both known and unknown consumer data in real-time, manage cross-channel identities (with our bespoke id stitching including CRM, cookies, and even direct mail), and enrich customer profiles with Zeta\u2019s proprietary Data Cloud of 2500+ proprietary signals from 2.4B+ identities.<\/p><p><b>Enable real-time decisioning to power better marketing for both prospects and customers<\/b><\/p><p>Sure, most CDPs have machine learning to inform decisioning \u2013 but most lack the ability to ingest and make sense of data <i>in real-time<\/i>. Zeta CDP+ uniquely empowers marketers to maximize all their data to inform <i>better<\/i> decisioning for both prospects AND customers.<\/p><p>Uncover real-time interests, discover purchase intent, and build lookalike audiences to instantly target more prospects who look like your best customers. The end result? More effective personalization, mitigated media waste, more high-value audiences to engage with, and ultimately &#8212; more high-value customers.\u00a0<\/p><p><em>Our team would love to show you how you can maximize the value of your customer data and rapidly grow your business with CDP+. We can\u2019t wait to work with you &#8211; <a href=\"\/about\/#contact-us\">please get in touch with us<\/a>! <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introducing: Customer Data Management Plus More \u2013 Zeta\u2019s CDP+ By: Christian Monberg, Chief Technology Officer &#038; Head of Product at Zeta In the era of COVID-19, marketers are facing the ultimate challenge: acquiring new customers and growing existing relationships in a time where every brand is trying to do the\u2026<\/p>\n","protected":false},"author":1,"featured_media":59685,"menu_order":0,"template":"","tags":[],"insight-category":[26],"class_list":["post-61757","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-articles","topic-data-and-identity-cdp","topic-zeta-updates"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":null,"_yoast_wpseo_primary_category":526,"_wpml_media_has_media":"1","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Benefits of Zeta&#039;s CDP+ for Your Business<\/title>\n<meta name=\"description\" content=\"Zeta aims to help marketers solve complex problems with the introduction of our CDP+, an enhanced customer data platform. 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