{"id":85832,"date":"2023-05-03T23:02:10","date_gmt":"2023-05-04T06:02:10","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&p=85832"},"modified":"2025-03-12T14:51:04","modified_gmt":"2025-03-12T21:51:04","slug":"elementor-85832","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/bringing-the-promise-of-generative-ai-to-marketers\/","title":{"rendered":"Bringing The Promise of Generative AI to Marketers"},"content":{"rendered":"\t\t
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September 27, 2023 | <\/span> < 1<\/span> min read<\/span><\/span><\/div>\n\t\t\t<\/div>\n\n\t\t\t

\n\t\t\t\tBringing The Promise of Generative AI<\/strong> to Marketers\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Christian Monberg, Chief Technology Officer & Head of Product; Neej Gore, Chief
Data Officer<\/p>

Ask Sophisticated Questions, Get Actionable Answers<\/i>\u00a0<\/strong><\/span><\/p>

We are excited for you to meet your newest team member \u2013 Zoe.\u00a0\u00a0<\/span><\/p>

Zoe (Zeta Opportunity Engine) was originally introduced internally at Zeta in 2019 as a vision for what the Zeta Marketing Platform could be. Even as voice-activated devices were proliferating, it appeared to be a window into a distant future. Today, just over three years later, we are proud to bring Zoe and our generative AI capabilities<\/a> to life. We genuinely believe generative AI technologies represent a new paradigm in computing and business, and we believe Zeta is well-positioned to be a leader in this new era.\u00a0<\/span><\/p>

Since launching the Zeta Marketing Platform back in 2019, our team has believed in the vision of AI and Data: true intelligence\u00a0<\/i>at the center of everything we do. Thanks to the team\u2019s foresight, aptitude, and support to invest in foundational data and AI frameworks, we were prepared for the recent advances in how complex deep learning language models would change enterprise software.\u00a0\u00a0<\/span><\/p>

As consumers, we\u2019ve experienced the tectonic shift in what we can start to expect from generative AI. As Zeta, we get to apply these expectations and ambitions to solve our customers\u2019 biggest challenges. In the near-term, Zoe will solve questions around creative, automation, optimization, prediction, and of course, new marketing opportunities. But perhaps more importantly, we\u2019re (re)thinking how all these generative AI opportunities work together to create new use cases, new outcomes, and new customer experiences.<\/span><\/p>

So, what are the benefits?<\/b>\u00a0Zoe simplifies the complexities of sophisticated marketing.<\/b>\u00a0<\/span><\/p>

\u2022 Unlock Business Challenges with Answers: <\/b>Ask complex questions, get powerful answers:\u00a0\u2018who should I target?\u2019, \u2018which of our data sources contribute most to our win-back campaigns?\u2019, \u2018what are the most common customer journeys?\u2019 Zoe will combine brands\u2019 first-party data with Zeta\u2019s proprietary data to answer the questions, instantly.\u00a0<\/span><\/p>

\u2022 Generate Personas Unique to Your Brand:<\/b>\u00a0Generative Personas are born of your data. Rather than creating these target demographics by hand, ZOE will generate them for you. They\u2019re accurate and authentic to your brand.\u00a0\u00a0<\/span><\/p>

\u2022 Predict Strategy & Revenue: <\/b>The\u00a0ZMP will automatically pose predictions for the marketer, and bespoke predictions can be forecasted to build confidence in future marketing programs. It will no longer be a manual process that could take hours or days. Users\u00a0will have the ability to forecast revenue, channel profitability, score audience engagement targets, and predict results based on specific strategies.\u00a0\u00a0<\/span><\/p>

\u2022 Create Individualized Content <\/b>\u2013 Content such as images, copy, audio, and video will be recommended with specific tonality intended to capture the attention of an individual and improve their experience across all channels.\u00a0\u00a0<\/span><\/p>

\u2022 Automate Workflows<\/b>\u2013 Persona-based agents will automate how to procedurally achieve tasks including onboarding, completion of workflows, and recommendations on how specific people on marketing teams should be collaborating.\u00a0<\/span><\/p>

There are many more use cases forthcoming over the next several months and quarters -and we\u2019re just getting started!\u00a0\u00a0<\/span><\/p>

\"\"<\/p>

Example of Zeta’s Omni Search<\/span><\/p>

\"\"<\/p>

Example of Zeta’s Generative Personas<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Check out these five ways to leverage generative AI for marketing and how these actions can streamline operations, enhance revenue, and grow your business.<\/p>\n","protected":false},"author":16,"featured_media":85833,"menu_order":0,"template":"","tags":[],"insight-category":[26],"class_list":["post-85832","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-articles","topic-artificial-intelligence","topic-cmo-strategy"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"26","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"\n5 Benefits of Generative AI Tools for Marketing<\/title>\n<meta name=\"description\" content=\"Check out these five ways to leverage generative AI for marketing and how these actions can streamline operations, enhance revenue, and grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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