{"id":88292,"date":"2023-08-18T17:23:44","date_gmt":"2023-08-19T00:23:44","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=88292"},"modified":"2025-03-12T13:34:40","modified_gmt":"2025-03-12T20:34:40","slug":"the-changing-face-of-retail-connecting-with-gen-x-millenials-and-gen-z","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/ebook-generational-study\/","title":{"rendered":"The\u00a0Changing Face\u00a0of Retail: Connecting with Gen X, Millenials, and Gen Z"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88292\" class=\"elementor elementor-88292\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e57386 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9e57386\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d430769\" data-id=\"d430769\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea633f4 elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"ea633f4\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t<div class=\"report-hero__category\">Insights &amp; Recommendations<\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p>The <strong>Changing Face<\/strong> of Retail:<\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><h3>Connecting with Gen X, Millenials, and Gen Z<\/h3><p>\u00a0<\/p><p>Do you know why 84% of Gen X feel brand loyalty is incredibly important? How to create a sense of authenticity to reach the 90% of Millennials that feel this is an important factor when choosing a brand to purchase from? Or why 77% of Gen Z prefer to shop in store?<\/p><p>\u00a0<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-88171\" src=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Changing-Face-of-Retail-288x300.png\" alt=\"\" width=\"288\" height=\"300\" srcset=\"https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Changing-Face-of-Retail-288x300.png 288w, https:\/\/zetaglobal.com\/wp-content\/uploads\/2023\/08\/Changing-Face-of-Retail.png 400w\" sizes=\"(max-width: 288px) 100vw, 288px\" \/><\/p><p>\u00a0<\/p><p>In our latest guide, we discuss:<\/p><ul><li>Which consumer trends are top-of-mind for each generation<\/li><li>Which messaging is best for reaching different age groups<\/li><li>The different topics and brands that generate the most affinity across different generations, and more<\/li><\/ul><p>\u00a0<\/p><p>Download now to get the insights you need to improve your marketing personalization for every subset of your customer base.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\"><\/h2>\n\t\t\t<p class=\"report-hero__form-body\"><\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_6941b4e00d2ca\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form id=\"mktoForm_1001\" class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id6941b4e00d2ca\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p><span style=\"font-weight: 400\">You'll receive an email with your download shortly.<\/span><\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Download to get insights to improve your marketing personalization for every subset of your customer base, including Gen X, Boomers, and Millennials.<\/p>\n","protected":false},"author":16,"featured_media":88293,"menu_order":0,"template":"template-simplified.php","tags":[147],"insight-category":[4],"class_list":["post-88292","insight","type-insight","status-publish","has-post-thumbnail","hentry","tag-retail","insight-category-reports","industry-retail","topic-data-and-identity-cdp","topic-omnichannel-marketing"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"4","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is 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