{"id":89666,"date":"2023-10-03T14:28:25","date_gmt":"2023-10-03T21:28:25","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=89666"},"modified":"2025-03-05T08:28:27","modified_gmt":"2025-03-05T16:28:27","slug":"beyond-the-game-the-future-of-the-sports-business","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/resource-center\/beyond-the-game-the-future-of-the-sports-business\/","title":{"rendered":"Beyond the Game: The Future of the Sports Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"89666\" class=\"elementor elementor-89666\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-974646f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"974646f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ddf31ea\" data-id=\"ddf31ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dabab3 elementor-widget elementor-widget-blog-detail-hero-article-hero\" data-id=\"3dabab3\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-article-hero.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"article-hero article-hero__variant-1 \">\n\t\t<div class=\"article-hero__wrapper\">\n\t\t\t\n\t\t\t<div class=\"content-eyebrow\">\n\t\t\t\t<div class=\"content-eyebrow__metadata\">September 28, 2023 | 31 minute video<\/div>\n\t\t\t<\/div>\n\n\t\t\t<h1 >\n\t\t\t\tSeth Rogen\t\t\t<\/h1>\n\t\t<\/div>\n\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7012b4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a7012b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5bb145\" data-id=\"b5bb145\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a39e56e elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"a39e56e\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--white\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-video-player\">\n\t\t\t\t\t\t\t\t\t\t\t<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/e9bmfwmqjj.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_e9bmfwmqjj seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/e9bmfwmqjj\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c020013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c020013\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c230496\" data-id=\"c230496\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc9717 elementor-widget elementor-widget-text-editor\" data-id=\"5fc9717\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>About This Video<\/h3><p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;The pace of change in sports is almost as fast as Usain Bolt. With sweeping new platforms, products, and technologies that are challenging the status quo of every global league, team, sport, and fan, the evolving business of sport is a game that many are still learning to play. This panel will join leaders throughout the sports industry to discuss how these forces are impacting the business, and predictions through 2030.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15339,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:13033652},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri, sans-serif&quot;,&quot;16&quot;:11}\">The pace of change in sports is almost as fast as Usain Bolt. With sweeping new platforms, products, and technologies that are challenging the status quo of every global league, team, sport, and fan, the evolving business of sport is a game that many are still learning to play. This panel will join leaders throughout the sports industry to discuss how these forces are impacting the business, and predictions through 2030.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-527a025 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"527a025\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80694b1\" data-id=\"80694b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a28f74 elementor-widget elementor-widget-page-end-cta\" data-id=\"8a28f74\" data-element_type=\"widget\" data-widget_type=\"page-end-cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"page-end-cta page-end-cta--gradient \">\n\t<div class=\"page-end-cta__container container\">\n\t\t<div class=\"page-end-cta__wrapper grid\">\n\t\t\t<div class=\"page-end-cta__content\">\n\t\t\t\t<div class=\"page-end-cta__headline\"><div class=\"page-end-cta__headline\"><p>Want to see Zeta in action?<\/p><\/div><\/div>\n\t\t\t\t<div class=\"page-end-cta__description\">To implement these strategies effectively, brands need the right technology and tools to support their personalization efforts. The Zeta Marketing Platform empowers businesses to offer highly tailored experiences driven by AI.\n<\/div>\n\t\t\t\t<div class=\"page-end-cta__buttons\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a\n\t\t\t\t\t\t\tclass=\"page-end-cta__button button button--default button--white\"   href=\"https:\/\/zetaglobal.com\/platform\/\" target=\"_self\">Zeta Marketing Platform<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<button\n\t\t\t\t\t\t\t\tclass=\"button button--default button--red button--slide-out-form\"  >Request A Demo<\/button>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Join top leaders in sports marketing as they discuss the future of the industry, the impact of technology, and how to play the game of business better.<\/p>\n","protected":false},"author":16,"featured_media":89667,"menu_order":0,"template":"","tags":[],"insight-category":[5],"class_list":["post-89666","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-videos","industry-travel-and-hospitality","industry-media-and-entertainment","topic-cmo-strategy"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"5","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond the Game: The Future of the Sports Business<\/title>\n<meta name=\"description\" content=\"Join top leaders in sports marketing as they discuss the future of the industry, the impact of technology, and how to play the game of business better.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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