{"id":92013,"date":"2024-05-21T13:18:21","date_gmt":"2024-05-21T20:18:21","guid":{"rendered":"https:\/\/zetaglobal.com\/?post_type=insight&#038;p=92013"},"modified":"2025-03-05T11:00:06","modified_gmt":"2025-03-05T19:00:06","slug":"cmo-intentions-2024-fueling-martech-innovation-through-ai","status":"publish","type":"insight","link":"https:\/\/zetaglobal.com\/cmo-intentions-2024\/","title":{"rendered":"CMO Intentions 2024: Fueling Martech Innovation Through AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"92013\" class=\"elementor elementor-92013\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91876ff elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"91876ff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f7fa14\" data-id=\"7f7fa14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9617a elementor-widget elementor-widget-blog-detail-hero-report\" data-id=\"3e9617a\" data-element_type=\"widget\" data-widget_type=\"blog-detail-hero-report.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"report-hero\">\n\t<div class=\"report-hero__wrapper\">\n\t\t<div class=\"report-hero__main\">\n\t\t\t\t\t\t<div class=\"report-hero__category\">Research Study<\/div>\n\t\t\t<h1 class=\"report-hero__heading\"><p>CMO Intentions 2024:&nbsp;Fueling Martech Innovation Through AI<\/p><\/h1>\n\t\t\t<div class=\"report-hero__body\"><p>Today\u2019s CMOs are really today&#8217;s Chief Growth Officers. It falls on them to figure out how AI can boost productivity and performance. They&#8217;re tasked with pursuing more predictive outcomes from creative investments. They need to deliver higher levels of automation, productivity and efficiency in internal and agency teams. All laddering back up to enhanced output and inspiration from lower headcount.<\/p><p>\u00a0<\/p><p>CMO Council, in partnership with Zeta, surveyed 200+ chief marketing executives across North America and Europe to get to the bottom of:<\/p><p>\u00a0<\/p><p>\u2022 Expectations for marketers in 2024<br \/>\u2022 Factors most likely to impact marketing planning and spend<br \/>\u2022 Where to invest for the highest value and ROI<\/p><p>&#8230;and so much more.<\/p><p>\u00a0<\/p><p>Download the full report here for a glimpse into the psyche of today&#8217;s CMO, and a peek at what the future holds.<\/p><\/div>\n\t\t\t<div class=\"report-hero__images\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"report-hero__form\">\n\t\t\t<h2 class=\"report-hero__form-heading\">Download the Study<\/h2>\n\t\t\t<p class=\"report-hero__form-body\"><\/p>\n\n\t\t\t\t\t<div id=\"marketo-embed_1001_6941b36723d9c\"\n\t\t\tclass=\"marketo-form-container\"\n\t\t\tdata-formName=\"\"\n\t\t\tdata-thankyou=\".report-hero__form-thank-you\"\n\t\t\tdata-thankyouhide=\".report-hero__form\">\n\t\t\t<form id=\"mktoForm_1001\" class=\"mktForm mktoForm_1001\"\n\t\t\t\tdata-formId=\"1001\"\n\t\t\t\tdata-formInstance=\"id6941b36723d9c\">\n\t\t\t<\/form>\n\n\t\t\t\t\t<div class=\"marketo__form-loader marketo__form-loader_1001\">\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-label marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-input marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-text marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_1 marketo__form-loader-animation\"><\/div>\n\t\t\t\t<div class=\"marketo__form-loader-paragraph marketo__form-loader-paragraph_2 marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"marketo__form-loader-element\">\n\t\t\t\t<div class=\"marketo__form-loader-button marketo__form-loader-animation\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<div class=\"report-hero__form-thank-you\">\n\t\t\t<h2 class=\"report-hero__form-thank-you-heading\">Thanks for your interest!<\/h2>\n\t\t\t<div class=\"report-hero__form-thank-you-body\"><p>You'll receive an email with your download shortly.<\/p><\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f4054 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"39f4054\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7680952\" data-id=\"7680952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dd4562 elementor-widget elementor-widget-centered-content-and-video-insert\" data-id=\"5dd4562\" data-element_type=\"widget\" data-widget_type=\"centered-content-and-video-insert.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"centered-content centered-content--gray\">\n\t<div class=\"centered-content__container container grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"zeta-video-player\">\n\t\t\t\t\t\t\t\t\t\t\t<script src=https:\/\/fast.wistia.com\/embed\/medias\/gejyhtfn41.jsonp async><\/script><script src=https:\/\/fast.wistia.com\/assets\/external\/E-v1.js async><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_gejyhtfn41 seo=true videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img src=https:\/\/fast.wistia.com\/embed\/medias\/gejyhtfn41\/swatch style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\" \/><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today\u2019s CMOs are really today&#8217;s Chief Growth Officers. Download the report for a glimpse into the psyche of today\u2019s CMO, and peek at what the future holds.<\/p>\n","protected":false},"author":106,"featured_media":92009,"menu_order":0,"template":"template-simplified.php","tags":[],"insight-category":[4],"class_list":["post-92013","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight-category-reports","topic-artificial-intelligence","topic-cmo-strategy"],"acf":[],"_translation_status_fr":null,"_translation_status_es":null,"_translation_status_en-gb":null,"_yoast_wpseo_primary_insight-category":"4","_yoast_wpseo_primary_category":null,"_wpml_media_has_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CMO Intentions 2024: Fueling Martech Innovation Through AI<\/title>\n<meta name=\"description\" content=\"Download the full report here for a glimpse into the psyche of today\u2019s CMO, and a peek at what the future 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