Nothing Bundt Cakes + Zeta: From Seasonal Treats to Year-Round Growth
About this video
In this session, Colleen Glendinning, Vice President of Performance Marketing for Nothing Bundt Cakes and David Schey, Zeta’s EVP of Data Cloud Intelligence, reveal how market sizing, occasion-based targeting, and precise omnichannel media turned holiday peaks into sustained growth.
Hear how the team combined first-party data, dynamic segmentation, and rigorous measurement to deliver standout ROAS and continuous customer engagement all year long.
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