Forrester Total Economic Impact™ Study: How Zeta Delivered 295% ROI
Organizations that consolidate fragmented marketing technology are seeing transformative results. 2025 research from Forrester Consulting and commissioned by Zeta Global examines the Total Economic Impact™ of the Zeta Marketing Platform, revealing $28.7 million in overall benefits over three years.
The study analyzed organizations that replaced legacy ESPs, CDPs, and DSPs with Zeta's integrated solution. The financial impact was substantial: a composite organization based on interviewed customers achieved 6x return on ad spend, 50% faster campaign creation, and over $3 million saved each year from tech stack consolidation.
Download the Forrester study now to discover:
- The full financial analysis, from implementation fees to platform investment.
- Risk-adjusted projections showing payback within six months.
- Interviews with marketing leaders at organizations across food, financial services, travel, and retail.
- Advantages beyond the numbers, including improved customer experiences, strategic insights, and compliance confidence.
You'll receive an email with the study shortly.
Learn more about Zeta
Zeta is the AI-powered marketing cloud empowering enterprises to acquire, grow, and retain customers. It is the largest omnichannel marketing platform with identity data at its core.